Amber BlueCat Creative

MisterTyre

Your Car Care Professional

MisterTyre is the first complete mobility care service in Malaysia, where the team will go to where the car is, and not the traditional way of the customers going to a service centre to wait. It's a cool idea where time can be saved while the customer is at work or has to be somewhere and don't have the time to make an appointment, only to have to spend the whole day at a service centre.

The team is clear on the idea that want a strong, masculine feel to their brand. Green is requested as the brand colour to match the local highway signboards, which are green in colour.

The logomark itself has gone through several renditions. The original mascot was a friendly-looking man, which the team would later request to be buffer. A literal STRONG-looking mascot.

Stationery Kit

Van Design

The main draw of the business is a full team of car professionals getting to where the customer is, and so the van is integral to the operation. It also serves as an on-the-road billboard, so it has to convey clear messages attractively. The brand green paired with yellow makes an attention-grabbing combination.

Fantastic job done by RSWrap team on van-wrapping for MisterTyre.

Promotional Material